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Brand Attachment
- Construct, Consequences and Causes
part of the Foundations and Trends (R) in Marketing series
- Binding:
- Paperback
- Pages:
- 52
- Published:
- January 11, 2008
- Dimensions:
- 235x161x3 mm.
- Weight:
- 98 g.
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
Description of Brand Attachment
Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.
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