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Brand Choice
- Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
- Binding:
- Hardback
- Pages:
- 258
- Published:
- November 22, 2004
- Edition:
- 2005
- Dimensions:
- 140x216x15 mm.
- Weight:
- 470 g.
Delivery:
2-3 weeks
Expected delivery: December 21, 2024
Extended return policy to January 30, 2025
Description of Brand Choice
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.
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