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Brand Driven
- The Route to Integrated Branding Through Great Leadership
- Binding:
- Hardback
- Pages:
- 288
- Published:
- February 27, 2003
- Dimensions:
- 152x233x23 mm.
- Weight:
- 713 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Brand Driven
Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business.
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