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Brand Elevation

- Lessons in Ueber-Branding

About Brand Elevation

Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.

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  • Language:
  • English
  • ISBN:
  • 9781789664683
  • Binding:
  • Hardback
  • Pages:
  • 304
  • Published:
  • January 2, 2021
  • Dimensions:
  • 166x244x32 mm.
  • Weight:
  • 754 g.
Delivery: 2-3 weeks
Expected delivery: December 14, 2024

Description of Brand Elevation

Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.

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