Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Brand Equity & Advertising
- Advertising's Role in Building Strong Brands
- Binding:
- Paperback
- Pages:
- 390
- Published:
- March 31, 1993
- Dimensions:
- 152x229x26 mm.
- Weight:
- 554 g.
Delivery:
1-2 weeks
Expected delivery: December 13, 2024
Extended return policy to January 30, 2025
Description of Brand Equity & Advertising
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.
User ratings of Brand Equity & Advertising
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Brand Equity & Advertising can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
