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Brand Journalism

About Brand Journalism

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

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  • Language:
  • English
  • ISBN:
  • 9780415638104
  • Binding:
  • Paperback
  • Pages:
  • 278
  • Published:
  • June 16, 2013
  • Dimensions:
  • 157x233x16 mm.
  • Weight:
  • 430 g.
Delivery: 2-4 weeks
Expected delivery: December 18, 2024

Description of Brand Journalism

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

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