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Brand Journalism
- Binding:
- Paperback
- Pages:
- 278
- Published:
- June 16, 2013
- Dimensions:
- 157x233x16 mm.
- Weight:
- 430 g.
Delivery:
2-4 weeks
Expected delivery: January 26, 2025
Extended return policy to January 30, 2025
Description of Brand Journalism
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.
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