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Brand Love is not Enough

- A Theory of Consumer Brand Relationships in Practice

About Brand Love is not Enough

This trailblazing book introduces the concept of "brands' attitude", filling the gap in our understanding of consumers' brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.

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  • Language:
  • English
  • ISBN:
  • 9781138039827
  • Binding:
  • Paperback
  • Pages:
  • 142
  • Published:
  • March 21, 2018
  • Dimensions:
  • 160x230x9 mm.
  • Weight:
  • 244 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of Brand Love is not Enough

This trailblazing book introduces the concept of "brands' attitude", filling the gap in our understanding of consumers' brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.

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