Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Brand Management in a Co-Creation Perspective
- Binding:
- Paperback
- Pages:
- 194
- Published:
- January 8, 2023
- Dimensions:
- 154x234x17 mm.
- Weight:
- 330 g.
Delivery:
1-2 weeks
Expected delivery: January 8, 2025
Description of Brand Management in a Co-Creation Perspective
This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.
User ratings of Brand Management in a Co-Creation Perspective
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Brand Management in a Co-Creation Perspective can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
