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Brand Sense

- Sensory Secrets Behind the Stuff We Buy

About Brand Sense

From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.

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  • Language:
  • English
  • ISBN:
  • 9780749460570
  • Binding:
  • Paperback
  • Pages:
  • 192
  • Published:
  • April 2, 2010
  • Edition:
  • 2
  • Dimensions:
  • 140x216x15 mm.
  • Weight:
  • 266 g.
Delivery: 2-4 weeks
Expected delivery: August 8, 2025

Description of Brand Sense

From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.

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