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Brand Sense
- Sensory Secrets Behind the Stuff We Buy
- Binding:
- Paperback
- Pages:
- 192
- Published:
- April 2, 2010
- Edition:
- 2
- Dimensions:
- 140x216x15 mm.
- Weight:
- 266 g.
Delivery:
2-4 weeks
Expected delivery: August 9, 2025
Description of Brand Sense
From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
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