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Brand Storytelling
- Binding:
- Hardback
- Pages:
- 322
- Published:
- February 13, 2023
- Dimensions:
- 183x22x260 mm.
- Weight:
- 805 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Brand Storytelling
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.
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