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Brand Success

- How the World's Top 100 Brands Thrive and Survive

About Brand Success

Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.

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  • Language:
  • English
  • ISBN:
  • 9780749462871
  • Binding:
  • Paperback
  • Pages:
  • 304
  • Published:
  • May 2, 2011
  • Edition:
  • 2
  • Dimensions:
  • 141x213x18 mm.
  • Weight:
  • 386 g.
Delivery: 1-2 weeks
Expected delivery: December 5, 2024

Description of Brand Success

Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.

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