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Branding as Communication
part of the Visual Communication series
- Binding:
- Paperback
- Pages:
- 204
- Published:
- January 30, 2017
- Edition:
- Dimensions:
- 225x152x17 mm.
- Weight:
- 316 g.
Delivery:
1-2 weeks
Expected delivery: December 7, 2024
Description of Branding as Communication
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
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