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Branding Governance

- A Participatory Approach to the Brand Building Process

About Branding Governance

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.

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  • Language:
  • English
  • ISBN:
  • 9780470030752
  • Binding:
  • Hardback
  • Pages:
  • 288
  • Published:
  • March 29, 2007
  • Dimensions:
  • 152x229x22 mm.
  • Weight:
  • 539 g.
Delivery: 2-4 weeks
Expected delivery: November 23, 2024

Description of Branding Governance

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.

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