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Branding the Nation
- The Global Business of National Identity
- Binding:
- Paperback
- Pages:
- 256
- Published:
- October 2, 2013
- Dimensions:
- 156x231x16 mm.
- Weight:
- 330 g.
Delivery:
2-4 weeks
Expected delivery: December 20, 2024
Extended return policy to January 30, 2025
Description of Branding the Nation
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
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