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Brands, Geographical Origin, and the Global Economy
- A History from the Nineteenth Century to the Present
- Binding:
- Hardback
- Pages:
- 344
- Published:
- May 26, 2018
- Dimensions:
- 163x235x23 mm.
- Weight:
- 608 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
About David M. (Newcastle University) Higgins
View all books by David M. (Newcastle University) HigginsDescription of Brands, Geographical Origin, and the Global Economy
An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will appeal to students of business and economic history, geography, legal history and marketing.
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