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Breaking Up America
- Advertisers and the New Media World
- Binding:
- Paperback
- Pages:
- 256
- Published:
- December 14, 1998
- Dimensions:
- 16x23x2 mm.
- Weight:
- 397 g.
Delivery:
2-4 weeks
Expected delivery: December 21, 2024
Extended return policy to January 30, 2025
Description of Breaking Up America
A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.
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