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Building Brands
- Corporations and Modern Architecture
- Binding:
- Hardback
- Pages:
- 240
- Published:
- October 29, 2020
- Dimensions:
- 258x198x26 mm.
- Weight:
- 1136 g.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of Building Brands
Building Brands explores the role of architectural branding in the design of corporate modernism and tells how business strategies, modern architecture, urban conditions, and conceptions of society shaped the ambitious branding goals of corporate clients.
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