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Building Models for Marketing Decisions
- Binding:
- Paperback
- Pages:
- 645
- Published:
- February 28, 2000
- Edition:
- 2000
- Dimensions:
- 156x236x35 mm.
- Weight:
- 978 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Building Models for Marketing Decisions
This book is about marketing models and the process of model building. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions.
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