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Business Gamification For Dummies

About Business Gamification For Dummies

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.

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  • Language:
  • English
  • ISBN:
  • 9781118466933
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • February 7, 2013
  • Dimensions:
  • 188x233x18 mm.
  • Weight:
  • 606 g.
Delivery: 2-4 weeks
Expected delivery: August 13, 2025

Description of Business Gamification For Dummies

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.

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