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Business & Marketing Across Cultures

About Business & Marketing Across Cultures

An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.

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  • Language:
  • English
  • ISBN:
  • 9781529754377
  • Binding:
  • Paperback
  • Pages:
  • 280
  • Published:
  • May 9, 2023
  • Dimensions:
  • 191x16x235 mm.
  • Weight:
  • 528 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 4, 2024

Description of Business & Marketing Across Cultures

An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.

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