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Business Negotiations in ELF from a Cultural Linguistic Perspective
- Binding:
- Hardback
- Pages:
- 227
- Published:
- November 18, 2019
- Weight:
- 460 g.
Delivery:
2-3 weeks
Expected delivery: October 21, 2024
Description of Business Negotiations in ELF from a Cultural Linguistic Perspective
Communication between counterparts from different cultures is frequent in the business world. The book offers an account of cultural-conceptual traits influencing Brazilian-German business encounters. The author explores the theoretical and methodological frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse in explaining how Brazilian and German business people conceptualize business negotiations.
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