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Business-to-Business Marketing

- A Strategic Approach

About Business-to-Business Marketing

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

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  • Language:
  • English
  • ISBN:
  • 9780803959644
  • Binding:
  • Hardback
  • Pages:
  • 560
  • Published:
  • May 29, 2001
  • Edition:
  • 3
  • Dimensions:
  • 177x254x31 mm.
  • Weight:
  • 1130 g.
Delivery: 2-3 weeks
Expected delivery: November 20, 2024

Description of Business-to-Business Marketing

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

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