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Buy This Book
- Studies in Advertising and Consumption
- Binding:
- Paperback
- Pages:
- 368
- Published:
- December 5, 1996
- Dimensions:
- 157x231x21 mm.
- Weight:
- 548 g.
Delivery:
1-2 weeks
Expected delivery: July 21, 2024
Description of Buy This Book
Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.
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