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Capital War

- How Foreign Companies Fight Their War in China

part of the Cases in Modern Chinese Business series

Capital War Save 85% from RPP Save 85%
About Capital War

Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by Wang Kangmao.

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  • Language:
  • English
  • ISBN:
  • 9781844641086
  • Binding:
  • Paperback
  • Pages:
  • 242
  • Published:
  • September 29, 2014
  • Dimensions:
  • 179x255x13 mm.
  • Weight:
  • 464 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 28, 2024

Description of Capital War

Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by Wang Kangmao.

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