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Cases in Advertising Management
- Binding:
- Paperback
- Pages:
- 144
- Published:
- April 14, 2009
- Dimensions:
- 192x231x11 mm.
- Weight:
- 262 g.
Delivery:
1-2 weeks
Expected delivery: January 1, 2025
Extended return policy to January 30, 2025
Description of Cases in Advertising Management
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
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