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Cases in Marketing

part of the European Management series series

Cases in Marketing Save 10% from RPP Save 10%
About Cases in Marketing

This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization.

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  • Language:
  • English
  • ISBN:
  • 9780761955696
  • Binding:
  • Hardback
  • Pages:
  • 224
  • Published:
  • October 16, 1997
  • Dimensions:
  • 156x234x20 mm.
  • Weight:
  • 550 g.
Delivery: 2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
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Description of Cases in Marketing

This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization.

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