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Cases on Branding Strategies and Product Development
- Successes and Pitfalls
- Binding:
- Hardback
- Pages:
- 417
- Published:
- December 31, 2014
Delivery:
2-3 weeks
Expected delivery: October 24, 2024
Description of Cases on Branding Strategies and Product Development
The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands.
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