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Casting for Big Ideas
- A New Manifesto for Agency Managers
part of the Adweek Magazine Series series
- Binding:
- Hardback
- Pages:
- 256
- Published:
- July 3, 2003
- Dimensions:
- 161x240x23 mm.
- Weight:
- 476 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Casting for Big Ideas
Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies.
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