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Categories in Markets
- Origins and Evolution
- Binding:
- Hardback
- Pages:
- 416
- Published:
- November 11, 2010
- Dimensions:
- 160x236x39 mm.
- Weight:
- 724 g.
Delivery:
2-4 weeks
Expected delivery: December 1, 2024
Description of Categories in Markets
Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time.
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