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Celebrity and the American Political Process
- Integrated Marketing Communication
part of the Integrated Marketing Communication series
- Binding:
- Hardback
- Pages:
- 138
- Published:
- November 9, 2020
- Dimensions:
- 163x228x14 mm.
- Weight:
- 395 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Celebrity and the American Political Process
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
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