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Celebrity Sells
- Binding:
- Paperback
- Pages:
- 352
- Published:
- March 26, 2004
- Dimensions:
- 152x227x25 mm.
- Weight:
- 526 g.
Delivery:
2-4 weeks
Expected delivery: October 18, 2024
Description of Celebrity Sells
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.
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