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CIM Coursebook Marketing Essentials
- Binding:
- Paperback
- Pages:
- 186
- Published:
- June 17, 2010
- Edition:
- 2
- Dimensions:
- 245x190x5 mm.
- Weight:
- 382 g.
Delivery:
1-2 weeks
Expected delivery: July 27, 2025
Description of CIM Coursebook Marketing Essentials
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.
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