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City Branding and Promotion

- The Strategic Approach

About City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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  • Language:
  • English
  • ISBN:
  • 9781138488106
  • Binding:
  • Hardback
  • Pages:
  • 186
  • Published:
  • May 2, 2019
  • Dimensions:
  • 242x163x12 mm.
  • Weight:
  • 424 g.
Delivery: 2-3 weeks
Expected delivery: October 20, 2024

Description of City Branding and Promotion

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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