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City Branding and Promotion
- The Strategic Approach
- Binding:
- Hardback
- Pages:
- 186
- Published:
- May 1, 2019
- Dimensions:
- 242x163x12 mm.
- Weight:
- 424 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of City Branding and Promotion
The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
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