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Classical Rhetoric and Modern Public Relations
- An Isocratean Model
part of the Routledge Research in Public Relations series
- Binding:
- Hardback
- Pages:
- 208
- Published:
- October 15, 2012
- Dimensions:
- 153x233x16 mm.
- Weight:
- 412 g.
Delivery:
2-3 weeks
Expected delivery: November 28, 2024
Description of Classical Rhetoric and Modern Public Relations
This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
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