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Co-Creation, Innovation and New Service Development
- The Case of Videogames Industry
part of the Routledge Interpretive Marketing Research series
- Binding:
- Paperback
- Pages:
- 228
- Published:
- December 4, 2019
- Dimensions:
- 152x229x0 mm.
- Weight:
- 453 g.
Delivery:
1-2 weeks
Expected delivery: January 4, 2025
Extended return policy to January 30, 2025
About Jedrzej (Trilateral Research Ltd Czarnota
View all books by Jedrzej (Trilateral Research Ltd CzarnotaDescription of Co-Creation, Innovation and New Service Development
This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, orga
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