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Commoditization and the Strategic Response

About Commoditization and the Strategic Response

Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.

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  • Language:
  • English
  • ISBN:
  • 9780566087431
  • Binding:
  • Hardback
  • Pages:
  • 244
  • Published:
  • February 18, 2008
  • Dimensions:
  • 251x180x19 mm.
  • Weight:
  • 570 g.
Delivery: 2-3 weeks
Expected delivery: December 15, 2024

Description of Commoditization and the Strategic Response

Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.

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