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Communicating Globally
- An Integrated Marketing Approach
- Binding:
- Hardback
- Pages:
- 280
- Published:
- June 5, 2000
- Dimensions:
- 155x235x22 mm.
- Weight:
- 562 g.
Delivery:
2-3 weeks
Expected delivery: March 15, 2025
Description of Communicating Globally
Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders.
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