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Communicating Globally

- An Integrated Marketing Approach

About Communicating Globally

Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders.

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  • Language:
  • English
  • ISBN:
  • 9780333921371
  • Binding:
  • Hardback
  • Pages:
  • 280
  • Published:
  • June 5, 2000
  • Dimensions:
  • 155x235x22 mm.
  • Weight:
  • 562 g.
Delivery: 2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025

Description of Communicating Globally

Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders.

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