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Communication and Persuasion

- Central and Peripheral Routes to Attitude Change

About Communication and Persuasion

We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph.

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  • Language:
  • English
  • ISBN:
  • 9781461293781
  • Binding:
  • Paperback
  • Pages:
  • 264
  • Published:
  • September 30, 2011
  • Edition:
  • 11986
  • Dimensions:
  • 157x234x20 mm.
  • Weight:
  • 438 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

Description of Communication and Persuasion

We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph.

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