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Comparative Advertising
- History, Theory, and Practice
- Binding:
- Paperback
- Pages:
- 246
- Published:
- July 5, 2020
- Dimensions:
- 153x219x18 mm.
- Weight:
- 372 g.
Delivery:
2-4 weeks
Expected delivery: October 8, 2025
Description of Comparative Advertising
Comparative advertisements-the kind that refer to "the other guys" or actually identify competitors by name-can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
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