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Competing Against Luck

- The Story of Innovation and Customer Choice

About Competing Against Luck

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?

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  • Language:
  • English
  • ISBN:
  • 9780062435613
  • Binding:
  • Hardback
  • Pages:
  • 288
  • Published:
  • November 2, 2016
  • Dimensions:
  • 162x239x25 mm.
  • Weight:
  • 476 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024

Description of Competing Against Luck

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?

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