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Competing in a Service Economy
- How to Create a Competitive Advantage Through Service Development and Innovation
part of the J-B-UMBS Series series
- Binding:
- Paperback
- Pages:
- 208
- Published:
- September 2, 2008
- Dimensions:
- 154x229x14 mm.
- Weight:
- 378 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
About Michael D. (University of Michigan Business School) Johnson
View all books by Michael D. (University of Michigan Business School) JohnsonDescription of Competing in a Service Economy
A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.
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