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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
part of the Routledge Library Editions: Marketing series
- Binding:
- Hardback
- Pages:
- 152
- Published:
- August 21, 2014
- Dimensions:
- 242x166x20 mm.
- Weight:
- 392 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
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