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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations
- A Structural Model of Leisure Visitors' Destination Brand Associations
- Language:
- English
- ISBN:
- 9783658330569
- Binding:
- Paperback
- Pages:
- 357
- Published:
- April 23, 2021
- Edition:
- 12021
- Dimensions:
- 148x210x0 mm.
- Weight:
- 501 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations
The study proposes and empirically validates an integrated model of leisure visitors' destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective.
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