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Consumer Behavior and Culture
- Consequences for Global Marketing and Advertising
- Binding:
- Hardback
- Pages:
- 472
- Published:
- July 5, 2019
- Edition:
- 3
- Dimensions:
- 186x232x0 mm.
- Weight:
- 1000 g.
Delivery:
2-4 weeks
Expected delivery: July 22, 2024
Description of Consumer Behavior and Culture
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.
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