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Consumer Behavior: Science and Practice, International Edition

About Consumer Behavior: Science and Practice, International Edition

Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to modern consumer behavior.

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  • Language:
  • English
  • ISBN:
  • 9780538746861
  • Binding:
  • Paperback
  • Pages:
  • 480
  • Published:
  • April 4, 2010
  • Edition:
  • Dimensions:
  • 206x253x17 mm.
  • Weight:
  • 824 g.
Delivery: 2-4 weeks
Expected delivery: August 22, 2025

Description of Consumer Behavior: Science and Practice, International Edition

Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. It also explores the topics and trends relevant to modern consumer behavior.

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