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Consumer Behaviour and Social Network Sites
- The Impact of Negative Word of Mouth
- Binding:
- Hardback
- Pages:
- 98
- Published:
- December 23, 2020
- Dimensions:
- 226x161x14 mm.
- Weight:
- 254 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 7, 2024
Extended return policy to January 30, 2025
About Sarah (Paris 1 Pantheon Sorbonne University Zaraket
View all books by Sarah (Paris 1 Pantheon Sorbonne University ZaraketDescription of Consumer Behaviour and Social Network Sites
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.
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