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Consumer Behaviour
- Applications in Marketing
- Binding:
- Paperback
- Pages:
- 376
- Published:
- November 30, 2021
- Edition:
- 4
- Dimensions:
- 233x187x26 mm.
- Weight:
- 676 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 29, 2024
Extended return policy to January 30, 2025
Description of Consumer Behaviour
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
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