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Consumer Behaviour, BSB07
- Binding:
- Paperback
- Published:
- October 20, 2009
- Edition:
- 2
- Dimensions:
- 201x251x10 mm.
- Weight:
- 475 g.
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
Description of Consumer Behaviour, BSB07
A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.
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