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Consumer Behaviour
- Perspectives, Findings and Explanations
- Binding:
- Paperback
- Pages:
- 536
- Published:
- December 3, 2012
- Dimensions:
- 158x229x23 mm.
- Weight:
- 786 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Description of Consumer Behaviour
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
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