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Consumer-Citizens of China
- The Role of Foreign Brands in the Imagined Future China
part of the Routledge Contemporary China Series series
- Binding:
- Paperback
- Pages:
- 176
- Published:
- April 15, 2013
- Dimensions:
- 151x232x28 mm.
- Weight:
- 292 g.
Delivery:
1-2 weeks
Expected delivery: July 18, 2024
Description of Consumer-Citizens of China
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.
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